Keyword Research: The Only Guide You Need In 2017
I’m sure that everyone is familiar with the point that Keyword Research is the most essential part of SEO Strategy. The main goal of Keyword Research is to find out what your targeted audience is searching, and how many people search for a specific keyword in Google (or any Search Engine).
Have you ever wondered about finding keywords with low competition?
In this special guide, I will cover all the parameters that are needed to be checked while doing Keyword Research.
I will also cover all basic to advanced tools which are required for finding keywords (Some tools are paid, but I will also list the free alternatives).
If you’re seriously interested in learning about Keyword Research, then read this article completely. Don’t skip any point because I will explain Keyword Research in deep in this guide.
Keywords are basically the words and phrases which are posted on your Blog Content that makes it possible for a user to find your site on Search Engines. In short, Keyword is a query or word which searched by a user in Google (or any other Search Engine).
Keywords are of two types:
1. Main Keyword: “SEO” (This is an example of the main keyword which is searched by most of the people).
2. Longtail Keyword: “What is SEO and how it works” (This is an example of long tail keyword)
What we concluded?: The main keyword has more searches, but it is difficult to rank. Longtail Keyword has low search volume (as compared to the Main Keyword) but it can be ranked with fewer efforts.
Parameters To Follow While Doing Keyword Research
While doing keyword research, we check many parameters like Search Volume, Cost Per Click (CPC), Difficulty etc. Basic thing which is required during Keyword Research is Common Sense Yes that’s right, you need to use your brain for your SEO Strategy.
It depends on you that what is your strategy for Keyword Research. Sometimes a low search volume keyword makes you more money than the high search volume keyword because of CPC (AdSense).
Yes, that’s true. Especially in affiliate marketing, you can make good money with low search volume keywords if you’re able to outrank the competitors (Of course).
How many times a keyword is searched on Google is known as Search Volume. How much traffic your blog will receive is dependent on Search Volume of Keywords (that are ranked in Google).
For example, The keyword “Whatsapp Images” has a search volume of more than 110,000/month. This means more than 110,000 times, this keyword is searched by people per month.
If you are looking for high traffic, then you have to choose a keyword with high search volume.
But remember, earning is not depend on search volume! It depends on “How you monetize your blog”. If you’re going to monetize it with Affiliate Marketing, then decent search volume will work for you.
How to choose a keyword with High Search Volume?
- Generally, Main keywords (or so-called short keywords) have higher Search Volume.
- Longtail Keywords has lower search volume as compared to Main Keywords.
That means you have to choose for a short keyword if you want to get high traffic from Search Engines.
But it doesn’t mean that Longtail keywords are useless. If you use more and more Longtail keywords in your article then there are chances of getting good traffic with those keywords.
How much traffic you will get on your blog or how much money you will make is depend on what type of keyword you choose. Or in other words, it depends on your blog niche.
But if your main goal is just to receive huge traffic from Search Engine, then you have to choose a keyword which has the ability to provide you good CTR (Click Through Ratio).
So, let’s come on the topic again!
Now I will be telling you about all kinds of keywords here.
Keyword Research Footprints:
The above presented beautiful infographic is created by Longtail University, in which all type of Keywords are included.
If you’re into Affiliate niche sites like Amazon niche, then you should rank for the above listed “Buying Footprints”. You will get more and more sales with these keywords.
Everything is clear from the infographic! As I said earlier, it all depends on your niche and you have to use your brain.
If your earning source is Google Adsense, then you should target keywords with high CPC.
Now, some of you don’t know about CPC. So, let me explain you.
The Cost Per Click (CPC) is the amount you earn each time a user click on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising.
Keyword Research Tip: If your main source of income (from your blog) is Google Adsense, then focus on Keywords which has searches from Tier 1 countries like USA, UK, Canada etc. because Advertisers pays higher for Ad clicks from these countries. In other words, Tier 1 countries traffic has high Cost Per Click (CPC).
The CPC is dependent on many factors. You can check the CPC of any keyword from various tools like Google Adwords (more tools listed below with detail information).
- Some niches like Entertainment or Viral are usually lowest CPC niches. You will get good traffic but earning will not be that much high.
- Tech, Health, Education etc. are known as good (High) CPC niches.
- Some niches like Insurance are very high CPC niches, you can make handsome amount of money if you work in this niche. But competition is also high, do not try if you’re a complete newbie because it will be just a waste of time.
What is a trend? If a search of any particular keyword is increasing every month, then it’s a good keyword. Always choose a keyword whose trend is increasing every month or stable. A keyword whose trend is decreasing every month (Downfall) has low potential.
How to check Trend of a keyword?
Use a simple tool called Google Trends.
Open Google Trends by clicking here and search for any keyword which you want to use in your next blog post.
Like I’m searching for a keyword called “Whatsapp Images”. Let’s check it’s trend.
The trend of this keyword has been increased in the past few year and is stable now. The search volume is pretty good. So, you can go for this keyword if your main goal is just to achieve traffic on your blog.
Keyword Research Tip: Always choose a keyword with a non-dropping graph (as shown in the screenshot). If you rank for a keyword whose searches are getting lesser day by day, then your traffic will also decrease by time.
Keyword Competition Analysis
What’s the main reason to do Keyword Research? Everyone has this question in mind, “Can I rank for this Keyword?” Yes, you got it! I’m talking about Keyword Competition or Difficulty.
Keyword Difficulty depends on your mindset and strategy that you will use to outrank your competitors in Google.
Why we need to Analyze Keyword Difficulty?
For finding a perfect keyword for your next blog post which has features like High Volume, Less Competitive, High CPC. You need to do perfect keyword research. Here we will explain you everything about Keyword Difficulty.
You can Analyze Keyword Competition in two ways, Manually and by using Tools.
Manual Keyword Competition Analysis
For example, we’re searching for a random keyword “vacuum for hardwood floor”. Search this keyword in double quotes and check the About results given below.
Here, the about results are 97,000 results. But remember, these figures are not exact. This can only give you an idea of the keyword, that how many sites are targeting this keyword.
If the results are between 10,000 to 30,000, then you can think to work on this keyword.
Don’t depend on this factor only, I have experienced some keywords with only 3,000+ About results but the keyword was competitive.
Continue reading the below-listed factors of Keyword Difficulty.
Check the Domain Authority (DA) and Page Authority (PA) of the sites ranked in Top 10.
If the DA and PA are low or normal (between 10-25) then you can go for the keyword.
You can use Mozbar extension on your Chrome browser to check DA/PA of Top 10 results in the SERPS.
Also, check the backlinks of the sites ranked in Top 10 (use Ahrefs).
Now, think about your strategy that you can beat the competitors or not? Can you make more links (Quality) and social signal or not? If you think you’re ok with it then go for the keyword.
Keyword Difficulty Tool
There are many tools like Ahrefs which are used for checking competition of a keyword.
Well, Ahrefs is a brilliant tool for Backlink analysis, but I personally don’t recommend this tool for checking Keyword Difficulty.
Here I have listed some tools which you can use.
This is a brilliant tool for keyword research and you can check difficulty of any keyword through this tool.
This shows that “iPhone review” keyword’s difficulty is 48/100. This means it is a medium difficulty keyword.
You can go for this keyword if you think you have resources to outrank the competitors.
If you want to check the competition of a keyword, then I highly recommend this tool to you. It’s a paid tool but you can try it for free, and if you feel its fantastic tool then you can buy it from above link.
Keyword Research Tools (Paid + Free Tools)
If you have read this post carefully then you’d got to know many things about Keyword Research.
But, a question must be hitting your mind, “How to know Search Volume and CPC of a Keyword?”
You have to use various tools for this work, almost all good tools are listed below
This is a free tool by Google itself. You need to create an account in Google Adwords, then you can get access to the Keyword Planner.
It’s a very simple tool, if you find any issues then you can check this guide. Everything is explained in that guide.
Features: You will get to know:
- Keyword Search Volume.
- Cost Per Click (AdSense).
- Competition (Not exact).
Cons: Keyword Planner doesn’t show exact search volume of a keyword. It shows approximate search volume like 10K-100K, 100K-1M etc. To get exact search volume, you need to run a campaign in Google Adwords.
If you’re a beginner, then I recommend using this tool for a good experience.
This is one of the best tools which have multiple features (I’ve already discussed above).
- Search Volume.
- Cost Per Click.
- Keyword Difficulty.
- Keyword Trend.
This is Paid Tool (price is not high) but it’s worth buying. You can use the trial for one day, then you can buy it from here.
This is a free tool and should be used by you.
How this works?
First of all, download this extension from here and activate using Activation Key sent you via email.
Now search for any keyword on Google.
Now, you’re getting Search Volume, Cost Per Click, Competition just by searching the keyword on google.
Every day, we all search for a query (keyword) on Google. Sometimes you will find amazing keyword ideas by this tool.
I don’t recommend to completely depend on this tool but you will get a good idea of keywords using this extension.
These three tools are most commonly used by me and many other bloggers. Please remember, don’t rely on any tool. Use all tools which are listed above to have a better experience of Keyword Research.
So, The Keyword Research Guide is completed! What do you think about this guide?
Was it helpful to you or newbies? If you learned something from this guide then please leave honest feedback in comments about my work.
I will try to improve it and update it time to time with our more information.
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I hope you had a great time with Blogging Aims, Thank you!